TikTok Amps Up Brand Appeal With Ad Tech Tools
This week in social media news, we’re looking at the launch of TikTok World, Kanye West’s…
Using Data To Drive Transformation With CMO At NetApp James Whitemore
James Whitemore joins me with an update on the work and results he’s been driving at…
Why Multiplayer Game ‘Hell Is Others’ May Signal A Pivot In Brand Storytelling
Hell is Others, a new online multiplayer release by A List Games and Italy-based game studios…
Trend Set: Brooklyn Nets Center Community In New Ad With Help From Young Fans
Ashley Otah, Ayzenberg’s resident trendspotter, explores the use of technology in art and for social good…
The state of diversity, equity, and inclusion has changed rapidly since the pandemic. Thankfully, Celeste Warren…
How Brands “Self-Disrupt”: Brands Venture Into The Commerce And Content Matrix
The fifth annual IAB Brand Disruption Summit held in New York City in October showcased the…
Five Things We Learned: Advertising Week New York’s Biggest Ideas
Social and economic shifts are inspiring brand creatives to reimagine old ideas about audience, inclusion, leadership…
Trend Set: Gymshark’s Mission, Inside The Gucci Vault
Ashley Otah, Ayzenberg’s resident trendspotter, digs into what’s trending on our timelines this week. Gymshark Gym.…
Twexit: Why It May Be Time To Rethink Social Channels (But Not Run Away)
Like Brexit, very smart, professional people have convincing arguments for abandoning Twitter or staying on board…
The Burberry And Minecraft Partnership: High Fashion Is Taking The Metaverse Seriously
When a 166-year-old iconic apparel and accessories brand enters the metaverse with a splash worthy of…
DeNora’s experiences as a teenager quickly shaped how she viewed the world and her role in…