Social

How TikTok’s Latest Features Are Helping Advertisers Be More Creative, Relevant And Effective

TikTok offers marketers powerful reach and now, the ability to integrate greater targeting capabilities and performance…

Too Big To Fail: What’s Happening With TikTok?

The world’s biggest brands don’t appear to be disentangling themselves from Tiktok, as ad spend on…

Report: How Gen Z Social Search Changed Product Discovery

As Gen Z increasingly embraces social search to discover new products, marketers are finding new opportunities…

‘Dead Space’ Campaign Taps Into World-Building And Social Challenges

Coinciding with the return of EA’s beloved ‘Dead Space’ franchise, Nightcap, the team behind the new…

State Of Mobile 2023: Social App Usage Soars, US And TikTok Top Consumer Spending

A new report from Data.ai reveals that American consumers and TikTok lead in average revenue per…

Why ‘Account Of The Year’ Estee Lauder Chose TikTok To Reach Gen Z

Estee Lauder is a legacy brand often associated with older generations—that’s changing as the brand engages…

Twitter’s Day Of Reckoning: Why Earned Media Value Matters More Than Ever

As some of the world’s biggest companies—like General Motors and Dyson—halted their advertising campaigns citing concerns…

Takeaways From Elon Musk’s Live Twitter Q&A

As Twitter boss Elon Musk faces advertiser flight and brewing controversy over his layoff of thousands…

TikTok Made Me Play It: Four Takeaways From TikTok’s First Gaming Webinar

TikTok recently hosted a webinar to showcase the platform’s most successful use cases in game discovery.…

Twexit: Why It May Be Time To Rethink Social Channels (But Not Run Away)

Like Brexit, very smart, professional people have convincing arguments for abandoning Twitter or staying on board…

TikTok Amps Up Brand Appeal With Ad Tech Tools

This week in social media news, we’re looking at the launch of TikTok World, Kanye West’s…

What Marketers Need To Get Right About Social Commerce

Consumers are returning more items than ever before when buying from social commerce marketplaces: Marketers should…