Opinion

72 Hours At SXSW: Thoughts From A Creative Director’s First Year At The Festival

“This doesn’t happen every day.” Robbie Krieger, playing a rare full set of material by The…

The Intent Economy: Why Social Commerce Is More Important Than Ever

In 2012, Harvard professor David “Doc” Searls predicted that the marketplace would thrive or fail based…

What Marketers Can Learn From Balenciaga’s Wild Q4

From dropping YE to dropping a $25 million lawsuit against North Six, Balenciaga’s marketing saga has…

Twexit: Why It May Be Time To Rethink Social Channels (But Not Run Away)

Like Brexit, very smart, professional people have convincing arguments for abandoning Twitter or staying on board…

Everything Is Becoming TikTok

A recent update to the YouTube app took me by surprise. Instead of the usual recommended…

Why NFTs? Ayzenberg’s VP Of Digital Explains

Imagine having a deed to a coveted work of art or a one-of-a-kind baseball card that…

A Gaming Company’s Guide To Effectively Leveraging Social Media

I’m excited to announce that I’m leading the reboot of A List Games, which Ayzenberg originally…

How To Choose The Right Marketing Budget For Your Video Game

Early in my career I was a brand manager and very infrequently was privy to how…

How Cloud Subscription Gaming Could Sabotage The Long-Term Success Of Games

Cloud gaming subscription services have been hailed as a boon to game publishers and developers looking…

Why Focusing Exclusively On Short Term Metrics Can Cause Long Term Catastrophe For Mobile Games Marketers

I’ve been in the video game industry for over 23 years, working on the marketing and…

Financial Implications Of COVID-19 For Agencies And Partnerships

Though advertisers’ plans during coronavirus are continually evolving, two things remain constant: budgets are being readjusted…

The Best Campaigns Of 2019

2019 has been another year of rapid change for the marketing community. The last twelve months…