Platforms + Media

Reaching Today’s Consumers Means Understanding Twitch

Much like film, television and social media, gaming has transformed culture and become part of consumers’…

How Brands “Self-Disrupt”: Brands Venture Into The Commerce And Content Matrix

The fifth annual IAB Brand Disruption Summit held in New York City in October showcased the…

Why Multiplayer Game ‘Hell Is Others’ May Signal A Pivot In Brand Storytelling

Hell is Others, a new online multiplayer release by A List Games and Italy-based game studios…

The Sleeping Virtual Giant: Why 94 Percent Of Marketers Believe In The Metaverse

A recent survey by integrated communications company RRD revealed a surprising statistic: 94 percent of marketing…

What Marketers Can Learn From SVOD’s Rise

Years ago, when “cord-cutting” was a new phenomenon, networks, brands and marketers struggled to understand if…

TikTok, Kids And Healthy Eating: What Matters To Brand Marketers When the Rules Don’t Apply

TikTok first outpaced YouTube as Gen Z’s and Gen Alpha’s go-to video platform in 2020, and…

Stream Hatchet Report: Brands In Gaming And Esports

To help marketers understand the most effective way of attracting audiences on gaming platforms, Stream Hatchet’s…

Marketing Budgets Increased To 9.5% Of Company Revenue In 2022

Marketing budgets have risen to 9.5 percent of overall company revenue in 2022, an increase from…

Global CTV Impressions Outpace Mobile, Accounting For Nearly Half Of Video Impressions

Connected TV (CTV) surpassed mobile as the channel with the greatest share of global video impressions,…

Metaverse Technology And Its Implications For Business Leaders

The metaverse has the potential to disrupt several realms from gaming to advertising to retail and…

Traditional Advertising Is Headed For Growth. These 7 Trends Are Driving It

For the first time in a decade, traditional advertising is headed for growth, bucking the prediction…

Email Still Beats Banner Ads, Social Media Ads, Organic Posts And SMS By Up To 108%

Email beats all other forms of customer outreach by up to 108 percent, with half of…