Betting On The Billions: 3 Takeaways From Spotify’s Barcelona Deal
FC Barcelona recently issued a limited edition jersey promoting Catalan pop star Rosalia’s “MOTOMAMI” album for…
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The Burberry And Minecraft Partnership: High Fashion Is Taking The Metaverse Seriously
When a 166-year-old iconic apparel and accessories brand enters the metaverse with a splash worthy of…
New Doja Cat Music Video Introduces Coding Techniques
In an interactive microsite for her new music video “Woman,” Doja Cat partners with Girls Who…
Vita Coco Teams Up With Nintendo’s Animal Crossing: New Horizons
Vita Coco and Nintendo’s Animal Crossing: New Horizons and new Animal Crossing: New Horizons—Happy Home Paradise…
Facebook And Ray-Ban Take Their Shot At Smart Glasses
Amid a push to defend its image and in light of company documents showing awareness that…
Pokémon GO Celebrates Its Fifth Anniversary
After COVID-19 forced Pokémon Go to adopt a virtual format for its anniversary last year, Niantic…
T-Mobile And MLB Create Augmented Reality App For Home Run Derby
T-Mobile has announced a partnership with Major League Baseball that will give fans a chance to…
Pokémon Launches Global Music Campaign, Brand Partnerships And Collectibles For 25th Anniversary
In celebration of its 25th anniversary, Pokémon has launched a limited-edition collection with Levi’s featuring the…
Samsung And Twitch Rivals Ink Mobile Gaming Deal
Samsung and Twitch just inked a mobile gaming deal around Twitch Rivals North America, the esports…
Pepsi To Host Virtual Experiences For Football Fans In Celebration Of SoFi Stadium Debut
Timed to the Los Angeles Rams and Chargers season openers, Pepsi is gearing up to launch…
Zoom And American Heart Association Create Program To Address Lockdown Fatigue
Virtual work meetings, concerts, therapy sessions, birthday parties, happy hours—COVID has thrust people’s lives into video…
Coca-Cola Partners With BeApp To Launch 60-Day Live-Streamed Concert Series
Coca-Cola has partnered with a new live music streaming platform called BeApp to launch Coke Studio…
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