Gaming

How Two Renowned Studios Collaborated To Launch The Elder Scrolls Online’s New Expansion

Two powerhouse creative agencies, Ayzenberg Group and The Mill, leveraged their collaborative expertise to support The…

IAB Playfronts: Gaming Is A Gateway To Gen Z And Gen Alpha

There are more than 3 billion active gamers in the world, yet marketers often overlook games…

Game Marketers Find Playable Ads Most Effective Tool For Driving Game Installs

A new report states that playable ads are the most cost-effective format for driving consumers to…

Analysts: Gaming Growth Expected In 2023 Despite Recession Fears

Despite economic uncertainty, analysts from sources as diverse as the World Economic Forum and Morgan Stanley…

Newzoo Expects 2020 Global Games Market To Reach $159 Billion

This year, the global video games market will reach $159.3 billion, a 9.3 percent increase year-over-year,…

Gaming Live Streaming Activity Balloons Amid Pandemic

Game live streaming activity has ballooned during the pandemic: on average, weekly viewers of live streams…

Report: The Behavioral Trends Of Mobile Gamers

Nearly two-thirds of mobile gamers are more likely to engage with an in-app rewarded ad than…

Wendy’s Continues Quest To Attract Gamers, Becomes First Sponsor Of GIPHY Digital Arcade

Wendy’s launched three branded video games on Giphy’s new digital arcade, “GIPHY Arcade,” making it the…

Unexpected Brands Celebrate National Video Game Day With Tributes And Creativity

September 12 is National Video Game Day in the US, inspiring brands to celebrate with their…

Red Roof Finds Niche In Traveling Cornhole Players, Launches ESPN Campaign

Economy lodging chain Red Roof launched a global campaign that focuses on a niche pastime—the game…

Google’s New Stadia Platform Leverages Burgeoning Gaming Video Content Market

Google unveiled Stadia, a new video game platform, at the Game Developers Conference (GDC) on Tuesday.…

Ad Council, Square Enix Fight Bullying With ‘Kingdom Hearts’ PSA

The Ad Council and Square Enix have released a new campaign that uses Kingdom Hearts to…