Report

Retailers Look To Search, Partnerships For Growth In 2023

According to a recent report from CommerceNext, retailers are seeing falling ROI on some ad strategies…

Consumers Will Look To Influencers For Brand Discovery In 2023

A new survey of 11,000 adults across 11 countries shows a shift in consumer priorities and…

The State Of Retail Fashion Marketing In 2023: Mapping Marketers’ Biggest Opportunities

2023 may represent uncertainty for many industries, but for retail fashion brand marketers, the consumers are…

YouGov’s 2022 Best Brands Report Shows Notable Absences From Top 10

Amazon and Nike are two of the biggest absences on YouGov’s annual Best Brands list, derived…

New IAB Report: Ad Spend Will Rise Unevenly In 2023

As advertisers reevaluate their budgets and their new priorities in the face of potentially ongoing inflation,…

The Trust Deficit: Marketers Have The Power To Boost Brand Trust

Recent reports by Jebbit and Adobe reveal that consumers are less trusting of businesses and major…

Spotify Culture Next Report Shows Insights On Gen Z Culture

Each year, Spotify’s Culture Next report checks in on the pulse of the music platform and…

Ad Revenues Will Grow By 9% In 2022 To $816 Billion

Global advertising growth in 2022 will reach 9.2 percent, or $816 billion—lower than the previously forecast…

The Great Debate: Marketing Growth Frameworks

There are two schools of thought when it comes to marketing growth: purists who strongly believe…

Deloitte Digital Media Trends Survey 2022

Deloitte’s latest digital media trends survey found that streaming video-on-demand (SVOD) services face greater pressure to…

State Of Media And Entertainment On Mobile In 2022

Last year, entertainment and book apps comprised 18 percent of downloads and 49 percent of consumer…

Report: What Makes A Great Customer Experience

Customers have changed the way they engage with brands and crave greater control over their communication…