NewFronts

NewFronts: Streams Lean In On New Options For Brand Marketers

As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…

AR Ads: A Sleeping Giant For Brands?

As platforms battle for the attention of brands in an era of uncertain marketing budgets, their…

YouTube’s Newfronts Presentation Reveals Plans To Boost TV Viewership, Measurement

YouTube is updating its algorithm to favor content viewed on TV screens, adding Nielsen tools for…

Brands Invest In Experiential To Meet Demand For Consumer Experiences

Brands, especially in retail, are investing in experiential marketing to meet consumer preferences for experiences over…

IAB Announces NewFronts West

The Interactive Advertising Bureau (IAB) has announced the creation of NewFronts West—an extension of its annual…

Refinery29, Condé Nast Continue Niche OTT Trend With Separate Launches

Refinery29 has announced plans to launch Channel29, an ad-supported niche OTT service aimed at millennial women.…

Google Pursues Brand Safety In A Polarizing World Of Content

Brand safety has aways been a concern for marketers, but in the wake of never-ending political…

Challenges Remain For Networks Moving To OTT

While a great deal of TV programs are viewed live—especially premieres and season finales—40 percent of…

For The New York Times, The Truth Matters (And Brands Should Care)

Pitching agency executives and marketers on the depth and breadth of their pursuit of truth, The New…

Newfronts 2017: What To Expect From Digital’s Ad Buying Hype-Fest

Digital Content Newfronts—digital entertainment’s answers to TV Upfront season—kicks off May 1 and the schedule is packed…

How YouTube TV Is About To Change The Game

(Editor’s note: AListDaily is the publishing arm of the Ayzenberg Group.) It was a big deal for me on…

[a]listdaily Weekly: Spotify ‘Shows’ Off; Facebook Under Fire

This time on [a]listdaily Weekly we’re talking music, video games and (uh, oh) Facebook scandals. (And we’re…