Strategy

Brands Navigate Constant Disruption By Reimagining Marketing’s Role

According to a new report based on a survey of leaders of the Consumer Goods Forum,…

Trends In Fintech With Drew Glover, Founding Partner At Fiat Growth And General Partner At Fiat Ventures

In this episode, Drew and I discuss Fiat Growth, Fiat Ventures, and why it makes sense…

The State Of Social Intelligence: Q&A With Ayzenberg VP Of Insights And Analytics Jocelyn Swift Harjes

Jocelyn Swift Harjes, Ayzenberg VP of Insights and Analytics, was recently honored with a spot on…

Social Commerce At SXSW 2023: What Brands Can Learn From China

China has been at the forefront of social commerce, with companies like Alibaba, WeChat and Taobao…

Demand Generation And Brand Marketing With David Fossas, CMO At Restore Hyper Wellness

In this episode, David and I discuss the mission of Restore Hyper Wellness, the relationship between…

Gaining Relevance And Connecting To Consumers With Laura Hutfless, CEO And Co-Founder Of FlyteVu

Laura Hutfless operates at the intersection of brands and culture makers. She works with founders with…

IAB Releases New Guidelines For In-Game Ad Measurement

Despite global economic uncertainty, the in-game advertising market is growing at a spectacular rate, with mobile…

Building For Your Customers’ Future Journey Today With Andrew Zimmerman, CEO Of Journey

Andrew Zimmerman is the CEO of Journey, an innovation and design consultancy that works across the…

Growth Marketing In The Crowded Space Of FinTech With Michael Goodbody, CMO Of Dave

Michael Goodbody’s journey to CMO of FinTech company Dave is certainly unique, starting in professional sports,…

Deloitte 2022 Sports Industry Outlook

By the end of 2021, most professional sports leagues and college athletics returned to a relative…

AMC Appoints Brian Swarth SVP Of Subscriber Engagement, Product Marketing

This week in leadership updates, AMC names Brian Swarth senior vice president of subscriber engagement and…

70% Of Businesses Believe They’re Delivering Suboptimal Hybrid Customer Journeys

Consumers continue to expect seamless experiences across digital and in-person touchpoints, but a new Forrester study…