Earned Media Value

Banking On Buzz: How The Met Gala Unlocks Crucial ROI

With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…

Coachella Recap: Navigating The Influencer-Earned Media Mess

Earned media can be a complex topic, especially for brands that grow with audience engagement. If…

Ayzenberg Social Index Adds Earned Media Values For TikTok

Brand interest, user engagement and moves in social commerce have never been stronger when it comes…

Coronavirus Pandemic Impact On Ad Spend And Earned Media Values

Stuck at home during the coronavirus pandemic, people have been forced to live life online, resulting…

What Marketers Need To Know About Earned Media Value

The industry standard for measuring earned media value (EMV), Ayzenberg Group’s Social Index released its Q4…

Wendy’s Explains Idea Behind Summer Drink Romance Fiction

On Tuesday, Wendy’s debuted Fruit Tea Temptation, a romantic short story on Wattpad centered around its summer…

Tom Cruise Posts ‘Top Gun 2’ Teaser, Drives Engagement For Paramount

Top Gun 2 has begun filming, Tom Cruise teased on Thursday, sharing a photo on social…

Announcing ‘Fallout 76,’ Bethesda Earns $210,000 EMV With One Tweet

Bethesda has long proven itself as a savvy player in the capricious attention game, drip-feeding its…

A Skylight Company Is Behind A Cautionary Viral Video About Modern Life

Daylight is a necessity, not a luxury—that’s the message behind skylight brand Velux’s new campaign, “The…

Burger King’s ‘Promposal’ Created Over $260K Earned Media Value

Burger King asked Wendy’s to prom over Twitter and garnered attention that would have otherwise cost…

GLOW Season 2 Announcement Lip Syncs To ‘Flashdance’

To announce the release date of period-piece wrestling drama GLOW Season 2, Netflix smashed together such 1980s…

‘Deadpool Core’ Promotes Sequel With Coloring Activities

The Deadpool Core mailing list, released this week and designed to engage fans ahead of Deadpool 2‘s theatrical…