Media

Marketers See Retail Media As 2023’s Most Effective Digital Channel

While only 22 percent of American digital advertisers used retail media as a part of their…

Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy

Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…

Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming

A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…

Report: Free Ad-Supported Channels On The Rise; Consumers Actually Don’t Mind Ads After All

Findings from Hub’s new “TV Advertising: Fact vs. Fiction” report reveal that consumers love their streaming…

Ad Investment In CTV Grows Faster Than Other Channels Within Digital Video

As viewers continue to increase their use of digital video including connected TV (CTV), social media…

For OOH Advertisers, The Sky Is No Limit

At SXSW, Paramount+ caused a big commotion when it deployed 400 LED-equipped drones to form an…

EMarketer: US Digital Ad Spending By Industry 2021

In 2021, eMarketer expected digital ad buyers in the US would spend about $191.09 billion, a…

Direct Marketers Prefer Email Over Social Media

Direct marketers continue to prefer email for reaching consumers despite several social media alternatives available, according…

Being A Good Steward Of Data With Privacy Lawyer Odia Kagan

Odia Kagan is a Partner and Chair of GDPR Compliance and International Privacy at Fox Rothschild…

Why Focusing Exclusively On Short Term Metrics Can Cause Long Term Catastrophe For Mobile Games Marketers

I’ve been in the video game industry for over 23 years, working on the marketing and…

Media Buyers Don’t Expect Ad Spend To Rebound This Year

At the beginning of the pandemic, nearly half of advertisers pumped the brakes on or pulled…

Brands Stop Facebook Ads In Show Of Support For #StopHateforProfit Campaign

The North Face is halting its Facebook ads as part of a social media boycott led…