Influencers

New Report: Brands Shift Budgets To Influencers, Leverage AI

A recent report by CreatorIQ reveals that 67 percent of all marketing firms increased their budgets…

DTC Gets Creative: Creator Marketplaces Amplify Influencers’ Monetization Power

What do Walmart and Shopify have in common? A keen understanding of the power of influencers…

Share Content From Real Customers And Your Audience Will Trust You More, Finds New Report

Influencers have proven highly effective for raising brand awareness and reaching new or targeted audiences but…

Marketers And Consumers Don’t See Eye To Eye On Diversity In Influencer Content

According to Takumi’s latest white paper, “Influencer Marketing in the Post-Pandemic Era,” consumers and marketers are…

Express Launches Commission-Based Program For Fashion Influencers

As social commerce and influencer marketing continue to hold sway over brand strategy, Express has announced…

5 Tips For Ensuring Your Influencer Marketing Isn’t Misleading

Research from GlobalWebIndex shows that consumers are more likely to consider a brand or product if…

Levi’s Doubles Its Product Views After TikTok Influencer Activation

Due to mandated business closures amid the coronavirus pandemic, retailers are leveraging social commerce to reach…

Why Now Is The Time To Leverage Influencer Partnerships

Originally published on ION. To understand the scope of the coronavirus pandemic’s impact on influencer marketing, Find…

Report: 60 Percent Of Marketers Plan To Increase Influencer Marketing Budgets This Year

Originally published on ION. (Editor’s Note: Though Linqia conducted its research before the coronavirus pandemic, marketers can still…

Coronavirus Causes Brands To Pause Affiliate Programs

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

Influencer Marketing During The Coronavirus Pandemic

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

Nike, Adidas Saw Biggest Boost From Influencers In 2019

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…